Award for İnegöl Mall’s Communication Efforts

İnegöl Mall, Fiba Commercial Properties’ latest investment in Türkiye, has won an award in the Internal Communication category of the HİÇ Awards, organized by the Bursa Public Relations Association, for the crisis communication management work it carries out as part of its strategic communication management.

İnegöl Mall, the latest investment in Türkiye by Fiba Commercial Properties (Fiba CP), a Fiba Group company, has crowned the success of the communication management work it launched as part of its internal communications.

İnegöl Mall won the award in the Internal Communication category of the HİÇ – Public Relations Work Awards, organized by the Bursa Public Relations Association, for its crisis communication management work. This work is part of the internal and employee communication strand of the strategic communication approach the mall began implementing about a year ago with communications consultancy TIME Public Relations (TimePR).

The award followed a thorough evaluation by the HİÇ jury, whose many distinguished members included the deans of the faculties of communication at Ege University and Erciyes University. As part of İnegöl Mall’s internal communication work, the communication steps to take, and to avoid, were designed for every kind of crisis scenario the mall might face. Over the following year, training for İnegöl Mall staff then helped these messages take root. In the ongoing program, information cards, booklets, and boards prepared for employees have reinforced this knowledge, and significant progress has been made in crisis communication.

Stating that making İnegöl Mall a safer center for employees and visitors alike is a priority, Fiba CP CEO and Board Member Yurdaer Kahraman said: “We believe wholeheartedly in all our investments. From day one, we have been aware of the potential of İnegöl Mall and of İnegöl. Since the moment we took over, we have been working to raise the quality of service even higher. About a year ago, we launched a program covering all our communication processes with our communications consultancy, TimePR. One of the projects in this program was ensuring that the right communication actions are taken at İnegöl Mall in the event of a crisis. Crisis management and communication thus became one of our areas of focus. We reinforced the process with training, booklets, and information materials. It is gratifying to see that our work has brought significant value to our region, our company, and our employees.”