Overseeing leasing and management activities for numerous commercial real estate ventures in Türkiye and abroad, Fiba Commercial Properties persistently offers sustainable, innovative and distinctive solutions to all stakeholders in the sector. Fiba CP continues to collaborate with Elyt.net, a venture backed by Finberg and supported by Fibabanka, to implement digital application and metaverse projects. In this context, the NFT campaign initiated at Inegöl Shopping Mall, which serves as a pioneering example for the industry, is now being scrutinized as a global case study.
Distinguishing itself in the commercial real estate sector by delivering innovative solutions, Fiba Commercial Properties offers customers a unique experience by swiftly adapting to the ever-evolving digital landscape trends. The NFT campaign, a world-first initiative executed in partnership with Elyt.net at Inegöl Shopping Mall, where Finberg, with investment from Fibabanka, is involved, represents a practice that stands as a pioneer in the sector.
As part of the NFT campaign conducted at Inegöl Shopping Mall, a total of 506 NFT packages and 2,188 individual NFTs were distributed, generating significant interest and engagement.
“We persistently pursue our digital investments”
Fiba CP CEO and Board Member Yurdaer Kahraman emphasized their position as the swiftest brand in the sector to embrace the digital age and their pioneering role in this regard and said, “In an ever-changing world, all business processes are swiftly digitizing and undergoing transformation in this context. The pandemic accelerated our adoption of technology, enabling us to harness its potential more rapidly and creatively. We have undergone a transformation that was previously unimaginable to us all. We have adapted very quickly to this transformation. In terms of technology, we have pioneered numerous industry-firsts, notably Robotic Process Optimization. The Metaverse is a concept that has emerged in recent years and is swiftly gaining remarkable traction. It’s a new and engaging way to reach a younger and digitally connected consumer audience. By bringing the physical store experience to the virtual environment, we can offer customers more interactive and innovative experiences. We can increase customer loyalty by offering experiences such as virtual shopping, interactive events and social interactions in the Metaverse. By meeting customers’ expectations to shop, participate in events and interact socially in the virtual world, we can deliver more personalized and engaging experiences. We continue our work in this direction. Backed by the financial support of Fiba Group subsidiaries, we implemented an NFT project that we all deeply care about. The NFT campaign we launched in Inegöl Shopping Mall received great interest. As part of the campaign, we distributed a total of 506 NFT packs and 2,188 individual NFTs to our customers. We continue to work on different projects in our shopping malls with our solid technological infrastructure. In the coming period, we will continue to invest in technology, ensuring that we remain aligned with the current trends and carry Fiba CP into the future.”
“Next-generation loyalty and experiential programs will take center stage”
Kahraman elaborated by stating that the Metaverse is an amalgamation of virtual reality and augmented reality technologies, giving rise to a digital universe, and added, “At Fiba Commercial Real Estate, our goal is to leave a lasting impact on the commercial real estate sector and enhance customer engagement by spearheading this emerging trend. Enhancing the allure of conventional shopping mall experiences, particularly for Generation Z, is very important. Shopping malls require a fresh generation of loyalty and experiential programs to draw in frequent visitors and incentivize them to prolong their stay on the premises. As brands strive to establish customer loyalty programs, it becomes impractical for customers to engage with and manage multiple distinct programs offered by various brands. Similar to how they physically house diverse brands, shopping malls should offer solutions that consolidate the loyalty programs of various brands and facilitate shared customer experiences. The rapid change in the world now necessitates being more than an observer and follower; it requires rapid implementation. For this reason, it is very important for us to try out innovative business models at the earliest and let our visitors experience them. The fact that the one-month implementation period of the field practice that we implemented through ELYT.net ended in a short period of three days serves as a clear testament to the immense interest exhibited by our visitors in embracing innovative concepts and technologies. We tried a first in the world and achieved successful results. We have taken an initiative in a field that is the focus of all discussions. We now better understand that the Metaverse is not just about building a virtual world but creating a new experience with an innovative perspective. We will continue to explore and create new implementation areas with our other stakeholders in the sector, as well as visitors.”
Ahmet Usta, one of the co-founders of ELYT.net, stated that their research has indicated that traditional loyalty models no longer yield a competitive advantage, saying, “Through ELYT.net, we empower consumers to accumulate collectible cards from the brands they use, which can then be converted into NFTs. This creates a new channel of motivation and communication for brands. Thanks to this approach, we achieved successful results that exceeded our initial expectations in the campaign we conducted with Inegöl Shopping Mall. Moreover, the visionary approach of the Fiba CP team has enabled us to break new ground globally. Leveraging the expertise we have acquired in the field, we have incorporated robust new features into ELYT.net. Our objective is to introduce diverse applications of this solution not only in Türkiye but also on the international stage in the near future.”
